(By Edward de Bono )

What about thinking about thinking about thinking? Isn't Creativity the missing piece in the frustrating journey of Change Agents and Quality Practitioners, or that matter, any endeavor in our life?

Indeed, there are cries of despairs, frustration for Change Agents, Quality Practitioners when they so intimately believe in the Quality concepts and ideals of an organization. They have worked and tried very hard on all sorts of programs: employee suggestion scheme, Quality Control Circle, Policy deployment etc. and they know that deep in their hearts something are still missing. They have spent a large portion of their energy on "doing something" "trying to change something" but to no avail. The outcome of such energy is STRESS and frustration. I suggest a part of the energy should be turned into CREATIVITY. It is not necessary that Creativity application can do miracles of transforming organization into the ideals, but to channel one own energy towards less stressful but more creative thinking. A stressful and frustrated person can only do more hurt to himself or herself, thereby becoming counter-productive in his or her endeavor in the Quality journey. Interestingly, when Creativity is applied, inviting many different ideas and perspectives from the people in the organization, a shared understanding of "What is Quality organization?" emerges from the group. Try to read and understand the Theory and Concept of Creativity and apply at every opportunity the lateral thinking tools as per "Serious Creativity" by Edward de Bono.

When serious creativity leads to more in-depth of search for meaning and learning, a new exploring world maybe created, in the field of 1) creating compelling aspiration, 2) managing complexity and 3) engaging in heart to heart dialogue and conversation and thus collaboration.

(By Edward de Bono )

The Do It Yourself Lobotomy: Open Your Mind to Greater Creative Thinking by Tom Monahan Lobotomy : Operation of the brain tissues to treat mental disorder

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